With the plethora of choice available in vitamin and mineral supplements, it crucial that a high quality but lesser known brand such as Henry Blooms establish a simple, strong and consistent packaging design aesthetic to ensure it can be readily found at shelf.

This was especially the case where the similar, but entirely unrelated Blooms retail pharmacy brand might otherwise create confusion for consumers. Thus it was important to create a distinctive brand mark for ‘Henry Blooms’ to help define a unique space for the masterbrand.