One of Australia’s leading liquid washing brands saw the need to extend its powerful stain removal promise across a broader portfolio of washing solutions.
The evolution of the James Squire brand mark and packaging to maximise brand assets, both in hand and in store.
With the plethora of choices available for modern, casual entertaining, it was important for Australia’s favourite biscuit brand to lead yet again with this exciting new range.
Energi was recently awarded winner of the Australian Beverage Agency of the Year
In a world where iconography is increasingly a communication short cut, Pepsi chose to literally bring this thought to life.
With the huge trend toward health and well being it was important for one of Australia’s leading wholegrain brands to re emphasise their wholegrain goodness credentials.
In a category that has historically been very fragmented and hard to shop, there was opportunity to create a far more feminine, elegant look for this market leading brand.
Given that soup meets all the needs of modern, healthy eating there was also an opportunity to help consumers reimagine their perceptions of this familiar category.
With the explosion in craft beer choice, it was imperative for the one of the genuine leaders in Australian craft beer to remind drinkers of their extraordinary credentials.